Looking back, it has been an extra-ordinary year. I have lived a lot of interesting experiences with customers, colleagues and friends; and this enabled me to look at life and work with fresh eyes. Also in 2016, I finally managed to publish my book on value creation. This book comes straight from the heart, from what I have experienced, from what I have learned and am still learning every day; from what I found fulfilling and from what I believe can be of value to other people and other companies.

I am so happy to see more and more people adopt new approaches to value creation, and this motivates me even more to continue the journey of transformation.

In this blog I want to share the sparkles of transformation that struck me in 2016. I hope they can inspire you to start off 2017 with some new perspectives!

Developing shared purpose

A lot of people are starting to understand that we are reaching the limits of the money-making model of traditional economics. The lack of purpose knocks on the door of individuals and corporations. People are looking for jobs that fit their purpose in life. Corporations understand that they need to pursue a broader ecosystem purpose that goes far beyond generating profit for the own organization only.

It has been very inspiring to see companies developing a shared purpose that inspires customers, partners and employees to engage on new ways of value creation from a broader ecosystem perspective.

Reinventing value creation

To fulfill their shared purpose, companies realize that they need to reinvent the way they create value. Instead of pushing products and services invented internally, we need to really care about the customer. We need to look for better ways to connect the outside context of the customer with the inside capabilities of the company. We need to find innovative ways to create value both for the customer as for the company itself.

It has been very interesting to experience more agile and co-creative ways for creating or improving products and services. Instead of running through rigid and linear value chains, we are working with companies to setup more iterative and cyclic approaches to value creation. We are integrating sales, marketing, product management, product design, agile software development and lean startup practices into modern product development approaches.

A working model of true collaboration

To deliver high value products and services, a lot of organizations understand that they need to change their current working models. They understand that they cannot create outstanding value for their customers in today’s dynamic and complex markets, if they stay stuck in their internal functional silo’s. They bring together value creation teams that operate close to the market and integrate all of the competences needed to deliver outstanding value to the market.

I am very lucky to participate in a transformation program that brings together multi-disciplinary product teams to co-create and co-deliver high value products in close collaboration with major customers. We are certainly not there yet, but I believe we are on the right track to organize for agile value creation.

The awakening of eco-system awareness

But to enable these new ways of developing purpose, creating value and true collaboration, I also believe we will have to change the level of awareness from which we operate. As described by Otto Scharmer in his book on leading from the emerging future:

Our society must move from ego-system to eco-system economics. This requires that we shift from ego-system silos to eco-system awareness that considers others and includes the whole.

To become better change makers for value creation, I believe we need to further develop our capacity to see and act from the whole to enable us to connect better to emerging possibilities.

I wish you all the best for 2017 and invite you to share your sparkles of transformation via this blog.

Enjoy the last days of 2016 and make 2017 a grand cru!